Who We Are
Generator has dedicated over 20 years to the development of an agency that is based on industry best practices and located in Northwestern Ontario. We believe that the road to great work comes from building strong relationships with our clients and living their brand. Together, we strive for client and community success.
Generator’s role as a strategic marketing and brand engineering firm guides and supports the knowledge-based industry for our clients. Our innovative team works in close collaboration to create concepts with impact and resonance that help generate profitable growth and enhance our region’s global presence. We have a comprehensive team of professionals in research, strategy, marketing, planning, creative development, design, writing, new media and web 2.0.
Here, ideas are judged on their own merit. A good idea can come from anywhere, from any person, in any department, at any level. Everyone here contributes; respect and substance rule.
From the brand work for Confederation College, which captured the 2006 Trillium Gold award for best college brand work in Ontario, to the development of the “Take it Like a Man” award winning prostate cancer awareness campaign that has been utilized in a number of markets in Ontario, we know the power of a Big Idea.
Above all, we are a team of people. People who care about what they do, where they live and the difference they can help make for others. We choose to be here and love it. We are bright, experienced, and hard working. Many of us have practiced in urban centres but have returned because we believe that you don’t have to be from the big city to have a big idea. We wanted our youth to have the opportunity to practice their craft to the highest level without having to live in the “big city.” Our culture is strong and resilient but it is by no means finished. We believe we can be better every day. If we didn’t believe this there would be no reason to get out of bed in the morning. The point is simple we want to change and be better rather than simply just be here.
The Generator Team
Jack Hudolin, President, Director of Strategic & Creative Planning
Barry Smith, R.G.D., Creative Director
Carmelina Del Nin, Director of Administration & Finance
Heather Cranston, L.G.D.C.
Amanda Phillips, R.G.D.